At So So Trendy, your privacy and the protection of your personal information are extremely important to us. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our Shopify store ("So So Trendy," “we,” “our,” or “us”).

1. Information We Collect

When you visit our website, we collect several types of information, including:

1.1 Personal Information You Provide

When you make a purchase, create an account, or otherwise interact with us, we may collect the following information:

• Name
• Shipping and Billing Address
• Email Address
• Phone Number
• Payment Information (credit card numbers, PayPal, etc.)
• Account Information (if you register on our site)

1.2 Automatically Collected Information

When you browse our store, we automatically collect information about your device, such as:

• IP Address
• Browser Type
• Operating System
• Referring URLs
• Cookies and Web Beacons
• Shopping Behavior (pages viewed, time spent, items in your cart, etc.)

This information helps us optimize the user experience, improve our website, and ensure smooth functionality.

2. How We Use Your Information

We use your personal information for several purposes, including:

2.1 Order Processing and Fulfillment

• To process and fulfill orders, including shipping, returns, and payments.
• To communicate with you regarding your purchase.

2.2 Customer Support and Communication

• To respond to customer service inquiries.
• To notify you of any changes to our policies or your order.

2.3 Marketing

• With your permission, we may use your information to send promotional emails, special offers, and newsletters.
• To provide tailored advertisements and recommendations based on your shopping behavior.

2.4 Website Improvement

• To analyze user behavior on our site to improve navigation, design, and the overall shopping experience.

3. How We Share Your Information

We respect your privacy and will not sell, rent, or trade your personal information to third parties. However, we may share your information in the following ways:

3.1 Shopify

Our store is hosted on Shopify, and your data is processed through Shopify’s data systems. Shopify provides us with the online e-commerce platform that allows us to sell products to you. They have their own privacy policies and practices which you can review.

3.2 Service Providers

We may share your information with third-party service providers for the following purposes:

• Payment processing (such as PayPal, Stripe, etc.)
• Shipping and delivery (such as USPS, FedEx, UPS)
• Marketing platforms for email newsletters (such as Mailchimp)

3.3 Legal Requirements

We may disclose your information if we are required to do so by law or in response to valid requests by public authorities.

4. Your Choices

You have certain rights regarding your personal information:

4.1 Access and Correction

You may access or correct your personal information by logging into your account or contacting us directly.

4.2 Opting Out

• Marketing Emails: You can opt-out of marketing emails by clicking the “unsubscribe” link at the bottom of any promotional email.
• Cookies: You can adjust your browser settings to refuse cookies, but this may limit your access to certain features of our site.

5. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including fulfilling legal or regulatory obligations.

6. Security

We take the security of your personal information seriously and implement a variety of security measures to protect your data. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

7. Children's Privacy

Our website is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

8. Third-Party Links

Our store may contain links to other websites, which have their own privacy policies. We are not responsible for the practices of those third-party sites.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be posted on this page, and the "Effective Date" at the top will be updated accordingly.

10. Contact Us

If you have any questions or concerns about our Privacy Policy, or if you wish to access, modify, or delete your personal information, please Contact Us.